Forbes, in that very same issue, also had an opinion piece by William Baldwin: "Privacy for Sale". Mr. Baldwin writes:
"Junk phone calls, sites that snoop on your Web surfing, medical Peeping Toms--your privacy is under constant attack. There ought to be a law!Similar to Mr. Gomes article both these articles fail to acknowledge that the right of privacy belongs to the "recipient" not the instigator. Since the free-market (especially Forbes) promotes the concept of self-responsibility; these articles - instead of lambasting regulation - should have demanded that companies act responsibility to protect privacy.
No, on second thought, there ought to be a product. When commerce and legislation compete to solve a problem, commerce usually does a better job."
What is ludicrous is that instead of demanding responsible corporate behavior, Mr. Baldwin advocates that people buy products to defend their privacy!!!! The obvious between the lines interpretation is that corporations have an unrighteous entitlement to invade your privacy. If you want to protect it, you need to pay-up or suffer the consequences. Sounds a bit like extortion.
So why should I have to pay a private company to protect my privacy? From my point of view, if companies are not willing to act ethically and truly respect the privacy of the public, regulate them.